· Frutino ·
Year
2024
Services provided
Strategic Planning & Supervision
Web &aMobile Development
Industry
Food & Beverage
Client
Domaine Boyar
ABOUT THE PROJECT
Background
FRUTINO is a contemporary fruit-infused wine collection from Domaine Boyar, designed to attract younger and more casual wine enthusiasts. Each variety combines real fruit juices – such as peach & mango, sour cherry & pomegranate, or blueberry & raspberry – with traditional varietal wines to deliver light, refreshing, low-alcohol bottles that celebrate both grape and fruit notes. Launched in Bulgaria in the early 2020s, FRUTINO quickly secured its place as one of Domaine Boyar’s fastest-growing proprietary labels.
Objective
The goal was to design an engaging, user-friendly FRUTINO microsite within the existing Domaine Boyar website that brings the fruit-infused range to life. It needed to showcase each blend with vivid imagery and clear tasting notes, offer an interactive cocktail-recipe section, and provide an easily downloadable product catalog. A dedicated summer campaign page was also required to drive engagement and reinforce FRUTINO as the go-to choice for fun, fruit-forward wines.
Approach
JT Design applied a strategic, user-centric methodology for the FRUTINO mini-site. We began with in-depth research and analysis to align FRUTINO’s playful fruit-wine identity with target audiences. The design phase produced a fresh, modular UI/UX – complete with interactive tasting-note reveals and animated fruit infographics – to reflect the brand’s vibrant character. Finally, we developed the site in WordPress, ensuring full responsiveness and a seamless experience on all devices.
Deliverable
We created a vibrant FRUTINO showcase site featuring an interactive cocktail-recipe section, Frutino catalog and a dedicated summer campaign page with game. Each section uses full-screen imagery, modular galleries and subtle animations to engage visitors and highlight the playful spirit of the brand.